CEO Comité Européen de l‘Outillage 
European Tool Committee 
Europäisches Werkzeugkomittee

3. CEO-Round-Table April 14th 2021, 17.00-18.30 hrs. (Sales Excellence)

In particular in times of Corona, serving the traditional sales channels is somewhat different than usual. An interesting and promising approach to sell successfully even in difficult times is “Sales Excellence”. Under the term “Sales excellence” is understood to mean innovative levers to achieve (profitable) growth.

Now, we like to invite you to join us at the 3rd CEO-Round-Table ‘Sales excellence and value selling – Insights for the tool industry’ presented by Michael Fechner, on

April/14th, 17.00 – 18.30 hrs
Via MS-Teams (online)

Michael is an Associate Partner at Prof. Roll & Pastuch – Management Consultants with over 15 years of experience in supporting companies with sales, pricing and strategy challenges.

His presentation will also include answers to the questions of

– Portfolio Pricing – What value-based methodologies exist to systematically manage large product portfolios?
How can tool manufacturers efficiently improve pricing of their product portfolios to optimize profitability?
– Value selling – What tools and concepts does sales need to fully communicate product value? What pragmatic
tools exist to support sales in communicating product value?

There will be also enough room for ‘networking’ and Q&A among each other. The meeting will be held in English language.

All participants are requested to observe the statutory provisions of antitrust law and compliance at all events.

Please register for the meeting by filling-out the below form:

Posted in Information, Round-Tables

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