CEO Comité Européen de l‘Outillage 
European Tool Committee 
Europäisches Werkzeugkomittee

DIY: Hagebau embraces digital transformation

Hagebau is currently getting to grips with digital transformation, as revealed by the agenda for the associates’ meeting of the building materials and DIY store cooperative.


In view of the rapidly growing competition from Amazon and Alibaba, the shareholders must get their heads around digital transformation. A large number of project groups have therefore been created in Soltau over the last six months to work on the required change. The cooperative has also made upwards of ten million euros available in investment for this purpose.


Digitalisation cannot be mastered, however, without a radical change in the corporate culture. The planned changes also have a major impact on brand management, the corporate image, the role of private labels and other things. The first measures are expected to be implemented this year.


Source: DIY International,

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Posted in DIY, General Market News

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