The French franchise group Mr. Bricolage wants to accelerate its strategic plan under the title of Rebond (“rebound”). This is particularly aimed at distancing itself from the stores operated by the headquarters which are doing badly and completely concentrating on its function as system headquarters which offer their services to the associated independent traders.
The headquarters currently run 65 of the overall 781 stores themselves. These stores, as well as the e-commerce activities run by the headquarters, made sales of EUR 203.5 mio in the first nine months of 2018. That was 17.2 per cent less than the same period last year. Closures and sales of their own stores are also responsible for this at this extent. On a like-for-like basis, locations run by the headquarters resulted in a sales decline of 4.4 per cent.
They are seen to be on a good path where services for the associated traders are concerned. From January to September 2018, sales by the headquarters in this area increased by 7.9 per cent. The stores’ external sales rose by 1.2 per cent – as well as Mr. Bricolage, these also include the Briconautes brand as well as stores by associated traders run under their own independent brand.
The Rebond plan also intends to position Mr. Bricolage more strongly as a proximity retailer. Five pilot stores have already implemented the new concept. The group intends to have a total of 1 000 locations in France and abroad by 2028.
Source: DIY International, https://www.diyinternational.com